Update: If you'd like to get eyes on the new EA Desktop app before it goes fully live, you can now sign up for the beta at ea.com (opens in new tab). We are making it easy for players to get to the games fast, and find the friends they want to play with.' A rollout date for the new name hasn't been announced.

'EA desktop app' isn't going to set any marketing departments on fire, but it is a big gain in terms of clarity.Īn EA rep confirmed that it has 'opened up closed beta registration for a re-imagined Origin that is now the EA Desktop app.

But Origin has neither the deep history of, which launched in 1996 with the original Diablo, nor the cool name: ! It may not immediately evoke images of Blizzard's games, but at least you know what you're in for when you sign up. Naturally, I am reminded of Blizzard's attempt to rename (opens in new tab) to the Blizzard App (or maybe the Blizzard Launcher, I never did get that figured out), a doomed effort that didn't even last six months (opens in new tab).

Ea origin mobile app